Why homepage is important

Again, this very much depends on your key objectives. But fundamentally, the search bar is simply adding another avenue through which users can dig deeper into your website — and at ease. Additionally, internal search bars are actually very useful for decluttering sites of links, as well as giving users a direct line to specific pages.

These express channels have become invaluable to e-commerce sites that have hundreds of pages, which can take forever to sort through — even with sophisticated filters. Fundamentally, your homepage is the main portal to your entire website.

It creates the first impression for potential customers and quickly comes to represent your company to its online audience. We would strongly suggest bringing all key stakeholders of your business together, to brainstorm exactly what it is that you collectively want to achieve with your website.

Organizations need to attract, inspire and spark the imaginations of it's audiences. The old methods of disruptive advertising, cold calling, spam and interruption simply do not work. Story-telling is vital. You have to earn attention--not buy it. This is also true of your organization's homepage. Story-telling needs to be central to how you engage users and direct them through their journey with your brand.

Story-telling shapes the how, what and why of your messaging. Demand generation agency. Account-Based Marketing. Grab their attention without being overbearing. The trends of homepages today are so different than they were just a few years ago.

Modern home pages have a refreshing quality to them, as well as a simple creative appeal. What are some specific elements of that kind of homepage? You know how I keep saying that your homepage is like the front door to your house?

Think of your brand representation as one of those really cool door knockers some people have. The logo for your company should be represented clearly making it a focal point, but not overwhelming to the eye. If you are including a tagline, be sure that it is directly to the heart of your mission.

Text used to be the primary focus of websites. Seriously though, the wording and style of the text of your entire site, especially on the homepage, can help you establish the identity of your company. Back in the day websites were all about flash and spectacle. Get the best of B2C in your inbox: Subscribe to our newsletter Sign up.

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