Who owns fashion fair

But all products are available in a wider range of shades and have been reformulated to use vegan, natural ingredients. Beauty retailers have also pledged to add more Black-owned beauty brands in the wake of nationwide Black Lives Matter protests last summer. Fashion Fair worked with a dermatologist to develop products with ingredients designed to address issues that can affect people with darker skin tones, like hyperpigmentation and larger pores, Rogers said.

While Rogers and Mayberry McKissack said they have heard from loyal Fashion Fair fans eager to see its products back on store shelves, the brand will also have to figure out how to connect with a new generation of customers who missed its heyday.

The pair want to see more women of color in the cosmetics industry and plan to launch a scholarship at Spelman College in Atlanta that will include an internship with Fashion Fair and some of its partner companies. Fashion Fair plans to add virtual try-on tools to its website, technology already available at Black Opal.

Rogers and Mayberry McKissack plan to add a one-on-one virtual beauty consultation feature, as well as a new round of products launching next year, including lip gloss and skin care products.

Prior to that, the beauty real estate in those stores was populated almost exclusively by white women, both behind the counters and in the aisles. In , the entire company was sold to a Texas-based private equity firm, CVG Group, and Fashion Fair filed for bankruptcy last summer. While there, Rogers made no secret of her excitement about the potential of the makeup line. She, Rice, and Hilliard even held a Fashion Fair pop-up shop at the Women of Power Summit but the hopes Rogers articulated for the brand never actualized.

There were really very few synergies among the three categories. Today, we are very focused. Focused on makeup for women of color and we are funded. Neither the terms of the sale, the amount of the funding to which Rogers refers, or explicit plans for the company have been made public. But black women, especially those die-hard Fashion Fair customers who have demonstrated a resilient loyalty to the brand through its roller-coaster years, hope to see the brand come roaring back.

In , a new and improved line of cosmetics was revealed but Fashion Fair was hit with backlash from frustrated customers on social media after, the Washington Post noted. Their department store partners were also growing tired of having empty shelves in the Fashion Fair section. Johnson Publishing then went bankrupt in , which officially put an end to Fashion Fair. The company was founded in by Johnson Publishing, which was owned by Eunice and John Johnson, and catered to the skin tones of Black women when they were disregarded by other brands.

Eunice Johnson got the idea when she noticed that the model who were walking in her EBONY Fashion Fair fashion shows were mixing foundations in order to create their perfect shade. She saw their plight and began making homemade demos. Once she took them to chemists, Fashion Fair came into fruition. Rogers and McKissack are relaunching an iconic brand on a very different playing field. The mesh slip-ons have a sock-like fit and a deliciously cushioned insole that provides bounce and lift.

Amazon shoppers are living in these on-sale joggers: 'OMG these are the most comfortable pants I've ever owned! Dust like nobody's watching. Iskra Lawrence is sick and tired of retouching.