Who is cheaper morrisons or tesco

Are you better off heading to one of the deep discounters which are becoming more popular within the UK? The latest supermarket study from consumer champion Which?

Throughout October the team at Which? These include own-brand products like apples, eggs and tomatoes as well as branded items like Kenco coffee, Oxo stock cubes, and Twinings English breakfast tea. It then uses these daily prices to produce an average cost for that trolley of goods for the month. So Which? Basket cost. Of course, most of us end up picking up a more substantial number of goods when we go grocery shopping, so Which? This larger shopping list includes more branded items, like Cathedral City cheddar and Colgate toothpaste.

There are a few really striking results here. However, after you look beyond those two the price differentials start looking far more sizeable and will be pretty noticeable on your bank balance. The fact that Tesco is now more costly than Ocado is also notable, given the reputation that Ocado and Waitrose have of being something of a premium brand. So which was it, and how do the other big grocers compare?

Here we compare supermarket prices across all the big names and look at the latest news in the world of grocery shopping. Every day throughout July we checked the prices of 85 items, including own-brand products such as pasta, eggs and tea bags, as well as branded goods like Hovis wholemeal bread, to see how UK supermarkets compared.

When it came to branded groceries, the biggest difference was in a popular pizza brand, which cost 75p more at Waitrose than Aldi. We also survey shoppers about quality, customer service, store experience, online deliveries and a range of other factors.

Find out more: Which? We also compared a shopping trolley packed with items the original 85 plus 82 more. Find out more: how to shop safely at the supermarket during the pandemic. For our larger trolley analysis we added a further 82 items for all supermarkets apart from Aldi and Lidl, where the products were unavailable.

Our shopping list combined branded items, such as Kenco Millicano coffee, Oxo stock cubes and Twinings English breakfast tea, with own-label products including pasta, lettuce and milk.

Using an independent price comparison website, we calculated the average price including special offers but not multibuys for each item throughout the month. We added those individual averages together to give an overall price for the trolley at each shop for the month.