What kind of audience are you

To check more details, read full case study here. And take a look at the final results below:. Try to truly understand your audience.

What are their problems and needs? Who they are? Start from your current customer base - what attributes do they have? If you store data about users, start analyzing it by using adequate tools, such as Goolge Anayltics or Data Management Platform.

You should also analyze your products and services. What benefits do you offer? Try to list them. Then think about people who have a need that your benefit fulfills. How old are they? What they are interested in? What they are looking for and why your product meet their needs?

It will help you to find the right attributes of your target group. Finally, experiment. Build basic, standard segments and use them in your campaign to check how they perform. Next, try to create a new segment, add a non-obvious attribute, build audiences based on how much they spend and offer them products that they can afford to buy.

Discovering your audience, what they are looking for, what they truly need is an exciting journey. Analyze what they do, offer them personalized brand experience and measure the results. Building the right audience is not a single activity - to increase the sales you need to review your target audiences and check how their expectations change over time. As an owner of the largest database of audience data in Europe, OnAudience. View available audience segments. This website uses cookie files installed by OnAudience Ltd or third parties for statistics, marketing and analytics purposes, enabling us to provide you with the personalized advertising on the websites you visit.

This information is shared with social networks, advertisers, analysts and other service providers - third parties. You can change your cookie settings or disable them at any time via your browser settings-privacy settings. The audience here is already intangent with what you are telling them so the biggest mistake you can do is to give them a background of the topic.

The people that you are catering to have all the required information, therefore, you need to tread a cautious path while delivering that speech giving the audience something new that they are uninformed about. You need to be polite and concise, brevity is an absolute vital. The key to a successful presentation is never to think that your audience is over informed or under-educated! Your email address will not be published. Who is my audience? Answer Knowing who you are writing for is critical when starting the writing process.

They need background information, definitions and descriptions to help them understand your paper. You will be writing for the lay audience more than any other in college. Even though your instructor may be a subject matter expert on your topic, you will generally treat them as if they were a layperson, but take into account what that particular instructor expects from your paper see Writing For Your Instructor below.

The managerial audience may have more background information than the lay audience. What the managerial audience needs is relevant background information, facts and statistics in order to make a decision based on what you write. The expert audience will generally have all the necessary background information about your topic, often knowing more about it than you.

Market research paired with client interviews can give you better insights into what your clients read, think and value. This offers important understanding into which sources your audience uses and trusts. When building these out, consider using the following demographics and identifiers:.

Below are some tools to get you started:. Media kits from publishers give a clear idea of the audience segments they reach. These can be broken down by job titles, income levels or hobbies depending on the brand. For example, magazines are often passed along to friends and family. This long shelf life is beneficial for marketers, but should not be included when deciding on where to buy as they are estimates.

Use the paid subscribers when making decisions or negotiating on cost. Using statistical samplings, Nielsen is able to predict how many households view a certain show. Although prime time may seem like a great bet to reach wide audiences, you may discover that more niche shows in the early or late fringe will reach your target audience for a fraction of the cost.

This is especially true as more channels and shows make television highly fragmented. Social media allows you to target ads based on various demographics and interests. Although the audience can be very precise, different demographics consume media differently. Some users may not be receptive to business related ads on Instagram, but may respond more positively on Facebook.

It is also important to measure the success of different types of ads on these platforms — like display versus native. Test various platforms to see what drives results. Marketing analytics platforms such as the Marketing Measurement and Attribution Platform can help you identify what outlets your target audiences frequent or television shows they watch. When selecting a partner, investigate how these companies identify how to reach the target audiences.

Are they using outdated data or do they have media partnerships? As consumers become more adept at tuning messaging out, marketing in the right moment will pay dividends. There are several important considerations to ensure right-time marketing across various channels:. With the invention of DVR, viewers no longer have to sit through commercials. When negotiating television slots, focus on either being the first commercial before a break or the last one at the end of a break.

Even better is live television including the late-night news or sporting events. Since listeners often switch radio stations at a commercial break, make sure to book ads at either the beginning of the break or the end if possible.

DMAs are provided by Nielsen and are based on signal strength. It is important to keep this in mind, because although radio is a great way to reach local consumers, it may also include listeners outside your target region. When booking an eblast with an outlet, consider its timing.

Fridays are a common day for people to take off, so sending an email out on a different day may increase your open rates unless the data says otherwise. Although target audiences are a great tool, marketers should remember that additional opportunities may exist in the marketplace.